The employee heart-mind machine
How to win support for strategy, change and projects (due Summer 2012)
The third in our series of books, The Employee Heart-Mind Machine, will be the ultimate guide to getting employees excited about things that are crucial to the business’ success – from a new positioning to a new IT system.
Neither an internal comms cookbook, nor yet another book about leadership, instead this is a very practical guide to influencing employees en masse.
Find out how to:
- Communicate the meaning and the compelling story behind the strategy, change or project
- Plan and structure your communication and line up leadership behaviours and reward
- Work with the new employee communication rules, from Neutral Facts to Imagine If…
- Use words, visuals and films that change behaviour from the inside out
- Learn from real examples from brands like PizzaExpress and Cineworld
- Handle cynicism and use the gift of resistance
We are looking for 5 leaders to be involved in research and insight in this book. If you are interested in contributing, contact us.
