Strategy comms
Most company strategies, however carefully crafted, are poorly understood by most people in the business.
This means that the crucial decisions about how to spend money, what to focus on and how to interact with customers made by the leadership team can be ignored – based on a lack of understanding and engagement.
Fortunately a great communication strategy which is well-executed can dramatically improve the permeation of the strategy, offering the best possible chance of its success.
Here’s how it’s done:
- A Strategy Audit to establish exactly how deeply the strategy has permeated into hearts and minds.
- Stakeholder mapping and message planning to ensure the end result is achieved, on budget.
- Creative and well-executed communication.
- Follow up of the Talent Audit to confirm progress and measure the return on investment.
Top tips
- Strategy communication works best when planned in advance. Talk to us early and we’ll help you build ‘communicability’ into the strategy before it goes live.
- Whilst the strategy is a conceptual and behavioural issue, whether it is understood or carried out is heavily influenced by the level of trust in senior managers. Make sure this thread is tightly weaved into your communication plan and measurement.
- There is a big difference between actual and perceived understanding – measure both! Cross-referencing the two gives valuable insight into parts of your business which may have a ‘blindspot’.
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