white papers

When it comes to breaking into new businesses, our White Paper project is win-win-win.  The concept is simple - we help you conduct a cutting-edge research project, based on qualitative interviews with in-house experts from your target market.  The idea is to generate a White Paper that genuinely advances thinking in your area of expertise and both inspires and does legwork for your target audience.

Win-win-win...

  1. Your target audience get complimentary access to your research, networking opportunities with their opposite numbers in other organisations and lots of ideas to take with them
  2. You get fantastic market insight and a White Paper to attract prospects and press hounds
  3. You get 10-20 new relationships with individuals from your target market who have a specific interest in your area of expertise.

 

What we do:

  • help you choose a sizzling topic and slant which will fire the imagination of your prospects and the press
  • pitch and interview 10-20 key individuals from your target audience
  • write, design and publish a glossy, magazine-style White Paper
  • help you run a follow-up event for contributors to hand the relationships over with panache

 

Next steps:

> Contact us: send an email or pick up the phone for a conversation