Four B2B marketing research projects for 2010
In 2010, we're running four deep-insight research projects to support our network in marketing complex and IP-based services to business. If you would like to take part in one of these research projects (and receive the report and statistics in full), please make contact with our research team and we'll be delighted to send you more information.
Creating the ultimate lead generation machine
- Case studies and examples of pinpoint accurate B2B lead generation campaigns
- The benchmark response rates you can measure your campaign against
- How to break into difficult-to-reach companies
- Innovation in targeting and segmentation
- Calculating a profitable cost per lead
- How to set up a powerful campaign from scratch – the components in detail
- Tactics: the best time, date, subject lines to achieve your objectives
Producing IP-based ‘super-content’ that magnetises leads
- Case studies and examples of highly successful ‘super-content’
- How to generate primary research to fuel super-content
- Powerful formats for super-content
- Designing PR-friendly statistics
- The volume, format and frequency of content production in world-class B2Bs
- Expert tips on making super-content super-easy to produce
Nurturing your pipeline to bursting point
- Using newsletters to stay front of mind – techniques from the most successful B2B newsletters
- Sweating every asset you have – a brainstorm list from expert B2B marketers
- House databases – how big should yours be?
- The right frequency for a nurturing campaign – what to send and how often
- Face to face versus digital nurturing – how to draw the perfect balance
- The best ways to automate and drive the cost of nurturing down.
Building a big B2B buzz about your business
- Online resources: what are your prospects using (from Facebook to diggit.com) and how are they searching for information?
- Twitter and LinkedIn groups – benchmark your follower/membership list (what is the minimum number to make your time investment worthwhile?
- Member online content on websites: how many items do B2B marketers need to add each month and what sign up level should organisations be aiming for?
- Speaking opportunities and press coverage: benchmarks for success and insider tips for generating the best press/speaker opportunities